"Business: A Changing World" is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world...more details Format:Mixed media product
"Business: A Changing World" is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world...more details Format:Mixed media product
Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage...more details Format:Paperback
Mikes Bikes Intro is a simulation suited for courses in strategy or where knowledge of other functions is warranted. This simulation can be used two ways...more details Format:CD-ROM